Kembali | Vol 6, No 1 (2017)
Article
Ayutyaning Ririn Hapsari dan Wiyono
Abstract
The purpose of this study was to examine the effect between the dimensions of service quality partially on the customer satisfaction of BRI Sukoharjo branch. Test the effect of service quality dimensions simultaneously on customer satisfaction at the BRI branch of the Sukoharjo branch. Testing the dimensions of service quality, the most dominant influence on consumer satisfaction of the BRI branch of Sukoharjo. The samples used by the researchers were customers who saved, where researchers distributed questionnaires directly at the BRI branch office in Sukoharjo.The selected population were customers of the BRI Bank of Sukoharjo branch, while the number of samples studied were 50 customers. There is a partial effect of service quality dimensions on variable tangible, reliability, assurance, and empathy. While for the variable responsiveness there is no partial effect on the dimensions of service quality on customer satisfaction
Keywords
Tangible, Reliability, Assurance, Empathy, Responsiveness
